Beyond TOMS: An interview with Oliberté Footwear
Rich Stupart interviews Tal Dehtiar, the founder of Oliberté Footwear.
IF TOMS SHOES giving free footwear to shoeless Africans seems a little problematic, how about another shoe company trying to make a difference, well…differently?
Matador: Can you tell me a bit more about how you have embedded the company in local structures and economics, and what informed this approach?
Tal: I saw too many times that the right economics weren’t being focused on. The insight I gained from my previous experience of working in developing countries, including running a charity — MBAs Without Borders — is that while knowledge is key and important, the best long term solution for local development is hiring and focusing on hiring locally from the start.
That is one of the key reasons we’ve succeeded with our models — we don’t bring foreigners in to say, “we know better, listen to us.” We find the best and brightest locals that are very capable and provide them the tools; education-wise and financially, they’re the best to represent Oliberté locally.
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